Poster design: Manish Dodani
A movement is more than the sum of its parts. It has life purpose of itself. When we market a movement, we are selling the the values, vision and commitment that connect us all.
Movement marketing works best in three areas:
Marketing the movement is when we use common messaging to promoting public support for climate leadership and action.
Marketing as a movement is when the messaging is reinforced across the entire movement.
The blue ring is a symbol of our climate and our climate movement.
The blue ring is free to use without attribution.
An initial set of guiding values, principles, vision and goals has been developed to support the use of the image. The initial statement is intended to represent common cause while allowing for organizations and networks with specific expertise to expand on the common cause statements.
The blue ring has unlimited potential for connecting climate leadership, solutions, and activism around the world.
The blue ring is similar approach as the 3Rs logo that won a design competion for Earh Day in 1970. It is now universally recognized as a symbol for reduce, reuse, and recycle.
There are also many other logos that are associated with specific environmental and sustainability applications, such as the Forest Stewardship Council. These logos + criteria are examples of how organizations and networks can help define and monitor specific applications of the blue ring and the common cause values, principles, goals and vision.
…to a future that is net-zero, resilient, and better
…as part of a global climate movement
…in finding solutions eople want
This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger climate movement.
Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.
