Everything we love is within our blue ring.
To save our climate, we need to sell it.
Not just tell. Sell.
To sell our climate, we need marketing.
Strategic. Creative. Effective.
To really sell our climate, we need movement-based marketing.
Not just one campaign, or one organization. All of us. Together.
Climate marketing can build an undeniable social mandate, leading to long-term commitments to leadership and action and an unstoppable climate movement.
At the intersection of strategic planning and creative marketing are ideas to help create a stronger climate movement locally, regionally, and globally.
They are distinct –
each addreses a specific need
They are connected –
part of an overall strategy for success.
They are free
you can adapt and adopt them to your needs.
A bold new approach to selling our values, goals, leadership and solutions
Movement-based marketing is when an entire social movement coalesces around core goals and messaging, and uses its combined resources to achieve those goals.
WE KNOW WHAT YOU’RE THINKING.
Right… that will never happen. Not with the climate movement.
We never said it would be easy, only that we all need to think and act like a movement if we want to succeed.
And it can be done. It has been done before with other social movements, and it is what our opponents are already doing to us. Not only can it be done, it has to be done.
WE CAN DO THIS.
This is not a project or a new organization – it’s a mindset. That and a whole bunch of creative campaigns that are laser-focused on common strategic objectives.
A single image to symbolize the climate and our connection to a global climate movement.
The blue ring is a symbol of our climate, and our climate movement.
It is blissfully simple and wickedly flexible…
…and it is backed up by a set of common values, principles, and goals to support a global climate movement.
A movement-wide campaign to raise awareness of why climate matters, and why we should care.
Everything that is dear to us we owe to our unique planet with a precious climate. Connecting all we care about with caring for our climate is the all-important foundation for leadership and action.
The blue ring and heart image is a symbol of our love for our climate and all it does for us.
A movement-wide campaign to encourage all governments and businesses to commit to climate leadership.
How do we translate a strong social mandate into long-term commitments to leadership and action? With a global campaign to challenge governments and businesses worldwide to join with us.
This campaign can be used to both congratulate governments and businesses that are commited to a net-zero, resilient and better future, and to target the laggards that have yet to make a commitment,
It is a highly adaptive campaign idea, that can be adapted to meet the specific needs within each jurisdiction or economic sector.
Network and support centres for movement-based climate marketing.
A hub is the centre of a wheel – and a climate marketing hub is at the centre of a circle of allies working to promote climate action.
Hubs should be connectors. They should connect the strategic thinkers with the creative talent as a catalyst for innovative campaigns to promote climate leadership and solutions.
Climate marketing hubs can be created regionally, nationally, or even globally. No matter the scope, the aim is the same – to develop and share climate marketing campaigns freely to all those who can help.
Organic
These are some big ideas on how marketing can help build an unstoppable global climate movement. They are the product of a couple of strategic minds, supported by an amazing bunch of creative designers (whose work you are seeing here).
We know these five ideas (and others) can shape our collective ability to tackle climate change, but to make them happen is going to take our collective will. At a time when we have no time to spare, we need to take time to ensure the ideas can take root and that they will work.
We’ll keep pushing around the edges, waiting for millions of people to show their climate love, for business and government leaders to say “We’re in,” or for those with resources and connections to say, “Holy gees, let’s make this work!”
For all that you do, thank you.
This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger climate movement.
Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.
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