One thing is clear


Our climate gives us everything

and we give back so little

Every day, we are told that everything else is more important than our climate.

We know that's not true.

We know that everything we care about, and everything that makes life so amazing is because we live on a planet with an incredible and unique climate.

We think that's worth protecting.

We know our climate matters.

So let's do it.

We are a global climate movement.
We are people, organizations, businesses, and governments all around the world, committed to finding solutions that work for the planet and people. 
Together, we can solve climate change and create a better future for all.

Let's make it happen!

WE HAVE IDEAS

Strategic marketing can help create a stronger climate movement locally, regionally, and globally.

In short:

Sell the climate
Sell the movement
Sell our solutions

Idea #1: Design a Common Symbol

Adopt a universal symbol for our climate and our movement.

One ring to connect us all!

The blue ring is a symbol of our climate, and our climate movement.

It is blissfully simple and wickedly flexible…

…and it is backed up by a set of common values, principles, and goals to support a global climate movement.

…more

Idea #2: Create Movement-Wide Campaigns

Common campaigns can achieve strategic goals, such as:

1. A SOCIAL MANDATE: building public support for our climate
2. COMMITMENT: securing business and government commitments to climate  leadership
3. CLIMATE ACTION: promoting climate solutions that help people and the planet

Examples:

Marketing Our Climate

Our Climate Matters

Everything that is dear to us we owe to our unique planet with a precious climate. Connecting all we care about with caring for our climate is the all-important foundation for leadership and action.

Climate Love

“Climate Love” is another way to build a connection through love as opposed to concern.  

The blue ring and heart image is a symbol of our love for our climate and all it does for us.

Marketing is not always a single campaign. Often if involves multiple campaigns to reinforce an overall theme or foundational value – in this case, caring. 

…more

Building Commitment

Are you in? Or out?

How do we translate a strong social mandate into long-term commitments to leadership and action? With a global campaign to challenge governments and businesses worldwide to join with us.

This campaign can be used to both congratulate governments and businesses that are commited to a net-zero, resilient and better future, and to target the laggards that have yet to make a commitment,

This is a highly adaptive campaign idea, that can be adapted to meet the specific needs within each jurisdiction or economic sector.

…more

Organic

  • anyone can amplify these ideas online
  • inviduals and/or groups can use our designs for community events or rallies
  • organizations, companies, and governments can develop engagement campaigns consistent with the objectives of a movement-wide campaign
Collaboration (local)
  • lead groups or individuals can spearhead a community campaign (e.g. for neighbourhoods, faith, or cultural communities)
  • groups can also build a local hub and network of allies, connecting climate action with other local priorities in their community
 Organized (regional/national/global) 
  • key organizations can spearhead the development of a climate marketing strategy
  • They can develop marketing campaigns to build the public mandate and support climate leadership and action
  • They can develop a climate marketing hub linked with other senior organizations and networks to help develop and disseminate campaigns. 

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About this site


This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger  climate movement.

Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.

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