It goes without saying that there is a lot of theory behind the idea of a united global climate movement and movement-based marketing campaigns like “All In.” This section is where you can find more information on the concepts
If a movement is to be successful, it must have a common and simple vision and goals.
For all the complexity of climate change and the climate movement, I believe we all share a common vision of a future that is net-zero, resilient, and better.
Each of the specific goals contains a world of debate on what they mean and how we get there, but if we can’t speak with one voice on the overall objective, then we are sunk!
Each of the goals can be represented by an arrow in a coloured circle. The design is free for you to use and adapt.
Just as we need a simple, common statement of our vision and goals, the climate movement also needs to have a clear pathway to success with measurable milestones on the path to the future we want.
The movement plan sets out 12 objectives and identifies potential movement-wide campaigns that can be developed in support of the objectives.
Consider this a first draft. If anyone has a better plan, bring it on!
This page expands on potential campaign ideas that can be developed over time.
The immediate priority is the All In by 2025 campaign. Once we have the critical mass of commitment to climate leadership at all levels, then we can shift to campaigns to help market solutions people want.
There are so many concepts that lie behind this project. Over time, I will flesh them out in blog entries. Please check back.