Sparks

Ideas and possibilities

Packed into the web pages on a common plan and movement-based campaigns are a whole lot of interconnected ideas about how we can shape a stronger climate movement. Blog posts are where I get to tease out some of the core concepts and campaign ideas. These are the sparks that perhaps you and others will fan into flames.

Note: this is a work in progress. Keep checking back.

All In

We need an unstoppable climate movement. This is the campaign that just might get us there...

Minor, Major and Catastrophic Change:

Maybe it’s time we changed our climate messaging to make it easier for people to understand why they should care...

A World That Cares

The very first step in tackling climate change is to care. When people ask, what’s the one thing individuals can do to tackle climate change...

Movement-Based Social Marketing

What is movement-based social marketing, and why is it so important? “Movement-based social marketing” is probably THE most important concept to understand if we want...