Core Concepts

The theory behind the practice

There’s a lot of theory behind the Blue Ring and movement-based marketing.

This section is where we explain some key ideas:

Dig Deeper

Look for the blue ring on Substack. It’s the space we use to share our vision and our theories of change, tease out ideas, and discuss how we can build an unstoppable climate movement together. 

Subscribe for free, or join Substack and participate in the discussion.

About this site


This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger  climate movement.

Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.

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