A Theory of Change

Turn climate change into social change

We matter. Change starts and ends with us.

Saving our climate, and all that we love, starts and ends with us. We created this mess, and it’s up to us to change.

This is why a theory of change for the climate has to start, and end, with us: the people. We provide the social mandate for the government and corporate leadership that will lead to smooth transition strategies and solutions people want. Which, in turn, reinforces the social mandate for leadership.

It’s that simple…. in theory. 

In practice, it fundamentally changes how we communicate climate.

See also Change Starts and Ends With Us on Substack. 

About this site


This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger  climate movement.

Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.

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