One thing is clear


Our climate gives us everything

and we give back so little

Every day, we are told that everything else is more important than our climate. We know that’s not true. 

We think our climate is worth protecting. We know what’s at stake.

Let's change the story!

Every day, we will tell ourselves and the world:

Our climate matters.

Everything we care about is because of our climate. Everything.

We're all in for the climate.

We will get it done because of who we all are. Together.

We have ideas.

We can create a clean, resilient, and better future. For all.

Here's why it matters

Marketing can make a world of difference

Climate marketing is how we can sell our climate, our movement, and our ideas.
  • Marketing is more than advertising. It is the words we speak, the images we show, the message we deliver. either when we talk to includes branding, language, campaigns, advertising, social media, 
  • Marketing for a movement is both organized through campaigns and advertising, and it is organic through speeches, social media, and talking with others. 
  • Marketing helps frame the issue, our challenges, our vision, and our solutions. 
When we do it together we support an entire movement. We build momentum. We become unstoppable.
So we start with the basics: a few core messages based on an understanding of the key steps in moving from concern to action. 

Marketing a Movement.

This flow chart shows how marketing can help us achieve strategic objectives along the path to success.

Let's get started

WE HAVE IDEAS

Here's three game-changing ideas you can use.

#1: The Blue Ring

A symbol of our climate and our commitment to protect it

The blue ring is a symbol of our climate and our climate movement.

It is blissfully simple, wickedly flexible, and backed up by a set of common values, principles, and goals to support a global climate movement.

Like the recycling logo (♻), it is free to use and integrate into promotional material to show your support for the climate and connect your efforts, small or large, with others across a global climate movement.

…learn more
…see our gallery of ideas

#2: Our Climate Matters

A way to build a foundation for leadership and action

“Our climate matters” is a simple phrase you can use to build bridges and common commitment.

We all have different things that matter to us.  All these things we hold dear depend on our unique and precious climate.

When we all say it, or use it in marketing campaigns, we build the mandate for leaderhsip and action. 

…learn more

#3: ALL IN for the Climate

A way to build the universal commitment

Change starts when we all make a commitment to  our common future.

This is a highly adaptive marketing idea can be adapted for public engagement, business or governments, or to reflect community- or nation-wide commitment and support.

When we are all in, we have the mandate for leadership, the commitment to act, and the capacity to plan for a smooth transition to a clean, resilient and better future. 

Are you in? Or out?

…learn more

MAKE IT HAPPEN

Get Creative
Flood the Zone
Build the Movement

Get creative
Flood the zone
Build a movement

About this site


This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger  climate movement.

Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.

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