Hi Steve…. 

For the header – I’ve thrown in an animation i did on PPT a few months back. Ideally, the header should describe what the blue ring stands for:

  • We care for each other and the planet
  • We act, each of us to the best of our abilities 
  • we help build a stronger climate movement

Maybe with visuals to match:

  • nature
  • climate solutions,
  • people helping each other – perhaps after climate crisis

But  I trust your instincts!

 

 

The blue ring is a symbol of our fragile climate and our commitment to protect it.

We care. We act. We help.

As global citizens we have a simple choice to make:

to be part of the solution, or part of the problem.

Every government, every business, every organization, everyone.

Together, we are a united climate movement,

each of us contributing what we can, locally to globally,

to help create a future that is net-zero, resilient, and better.

Together, we are unstoppable.

Join In

The blue ring is free to use. You can use it to show your commitment and to encourage others the join in.

Download the files or view sample applications and campaigns.

What does it mean

When we use it to show our commitment, the blue ring is a statement of our personal pledge to lead where we can.

When we use it to promote ideas and solutions, it is the starting point of a process that requires we work together to find the best solutions. 

When we use it to promote products and services, it is not an endorsement, but a commitment to excellence.

Guidelines

These are the values, goals and principles associated with the Blue Ring that can help us find common ground and common cause.

OUR VALUES

  • We care for each other and the planet
  • We act, each of us to the best of our abilities 
  • we help build a stronger climate movement

OUR PRINCIPLES (working on these….)

  • sound science
  • sound solutions
  • collaboration
  • social benefit 
  •  

OUR GOALS

  • Together, we will build a future that is net-zero, resilient, and better
  • Together, we will create smooth transition pathways to the future we want.

Interested?

We are a small and growing hub for strategic marketing ideas and campaigns to support a global-to-local climate movement.

This is how we approach climate change:

  • We support movement-wide marketing with ideas and campaigns that can be easily adapted to help all partners, global-to-local, connect with their mandate and ability reach their audience.
  • We use a strategic marketing approach. That is, we analyze the problem from a movement perspective, identify strategic goals and opportunities, and design creative marketing resources to help us get there.
  • We focus on solutions people want. That is, we look for solutions that will help improve our lives and communities, wherever we are. 

If you share our approach, and can help, please contact us.

Interested

The blue ring is on Substack. It’s the space we use to share our vision, tease out ideas, and solicit suggestions on how we can build an unstoppable climate movement. 

We are not an organization, we are an idea. 

Subscribe for free, and you will receive updates from us, the ringmasters, on applications, campaign ideas, and the theory behind a simple image.