It’s never to late to help no matter how dire it seems.
We have already lost the fight to prevent climate change. It is already here. But it is never to late to help minimize the impacts, to help those in need, and to strive to build a better future.
We can all be climate leaders, each of us according to our abilities and needs.
As individuals, we can all live our lives according to our values.
1. Live lightly: No matter who we are, we can work to reduce our impact on the climate in our lives and work: as parents, community members, teachers, labourers, reseachers, small businesses, large companies, governments and politicians,
2. Help each other: Help to build resilient communities that can stand together and support each other through troubled times. When you see people, organizations, companies, or governments working on developing climate solutions (especially ones that will build resilience and improve our quality of life) show them some support. Speak up, march, donate, volunteer, buy green, and vote.
3. Enjoy life: Be active and engaged in your community and the world around you.
Of course there is. It is not a formal organization, but it definitely exists. It is anyone and everyone who shares in the common commitment to leadership and action on climate change.
The movement is organic. Within the global climate movement there are many lead organizations and campaigns, all aimed at finding solutions that can be implemented as rapidly as possible to reduce climate emissions and impacts.
A more important question is “who is not in the global climate movement?”
If you support climate leadership and actions, congratulations, your are already part of the global climate movement.
If your are unsure about the threat that climate change poses to our common future on this planet, or it is not your priority, our goal is to convince you that climate change will severely impact every other social, economic or personal goals we may have. That is what is meant by an “existential threat.” We want you to join us in order to protect what matters to you.
If, on the other hand, you are actively working to deny climate change, or delay action, you are not part of the global climate movement. Our goal is not to convince you, it is to make you irrelevant.
Any good movement need to be focused: “Keep our eyes on the prize!” There may not be a formal “plan,” but there is a generally accepted goal and a common goals that form the basis for action across the movement.
Absolutely. If you think of the climate movement as a social movement, there are lots of precedents.
The civil rights movement, feminism, and gay rights are all examples of movements that started through protest and evolved into a broad social movement with widespread support from governments and business. A key difference, however, is that the goal of these movements was (and still is) equality and acceptance within society, where as the goal for the climate movement requires that we change our economy, our society, and our lifestyles. With climate change, it’s not about making space for others, it’s about changing ourselves. And that’s why we need a well-organized movement and campaigns.
Overall, our climate goal is a future that is net-zero, resilient, and better. This is no easy task, so to get there we need to set milestone targets. They are no less challenging, but they are the key steps in the process of transitioning to the future we want.
If we look at 2050 as the goal line for a net-zero, resilient, and better future, then these are potential milestone targets:
1. All-in by 2025 – by the end of 2025 (COP30), every government, every company, and everyone needs to be part of the global commitment to climate leadership and action. No laggards, No deniers.
2. Transition-ready by 2030 – by the end of 2030 (COP35), every sector of the economy and society must be ready to transition to net-zero. Transition pathways completed. Investments in infrastructure and technology made. Early actions taken to support immediate reductions.
3. Smooth Transitions – sector, company, and government transition targets for 2035, 2040, 2045, and 2050 based on smooth transition pathways.
Movement-based marketing is an approach to social marketing that relies on the combined resources of a movement to reach people. They can be elegant, adaptive, and effective.
Examples of movement-based climate campaigns are Earth Hour and Warming Stripes. With these examples, a central organization spearheads the campaign, and the public outreach and engagement is carried out by organizations and volunteers around the world.
By working as a global movement, we can organize movement-wide campaigns in support of our climate goals and milestone targets.
Absolutely.
The challenge is to design movement-wide campaigns that will make a difference; ones that will strengthen the social mandate, secure leadership, and support the roll-out of climate solutions.
The blue ring represents our commitment to protecting the climate – the layer of air and weather that surrounds us and gives us life. This is what we are striving to protect, because if we can’t protect it, it won’t protect us.
The blue ring can also be used to represent the global climate movement. It is a circle, connecting us all in common cause.
Lastly, the blue ring can be used to identify climate leadership and action, including campaigns and commitments, and plans, programs and products that support a climate-friendly future.
It’s simple. Really, it truly is the simplest of designs, and it is super flexible.
The blue ring is an easily identifiable symbol of our commitment to climate leadership and action, It can be used on to connect us all as part of a global climate movement, whether we are activists, scientists, educators, experts, organizers, professionals, politicians, business leaders, workers, or the public. We have many different ideas and perspectives, but we are united in our commitment to leadership and action on climate change.
Use the Blue Ring. The blue ring shows that we are all part of a global climate movement and that we support each other.
Wear it, use it in social media, incorporate it into your climate projects, campaigns, corporate commitments and government climate plans.
Even better, if you have the resources and ability to develop social marketing campaigns, consider how we can use the blue ring to build a stronger climate movement.
This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas and graphics are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger climate movement.
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