Every great idea starts with a few people. and builds by making connections with others who share the vision. We look forward to meeting you.
Chris Winter, project lead
Chris has a 40+ year career working in conservation, sustainable development, and now climate action. His background is in environmental education and the media, which helped shape a career working on strategic planning, movement-building, community engagement, and marketing campaigns.
Working as Executive Director for the Conservation Council of Ontario, a subnational NGO, proved fertile ground for creative ideas including environmental strategies, community action plans, and movement-based marketing campaigns — all of which have contributed to the theory and ideas behind the blue ring.
Steve has over 30 years in the advertising industry. Within that time he’s worked with some incredible people, created award-winning ads, gained a ridiculous amount of experience, and worked his way from a junior creative fresh 0ut of university to a Global Creative Director managing teams across the US, Europe, and the UAE.
This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas and graphics are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger climate movement.