The Situation

We have less than two years to get organized.


Everyone, including the United Nations Climate Change Secretary, Simon Stiell, says we have less than two years to make a difference.

COP30 will be in Brazil in November 2025. That’s when all national governments will present their new climate plans. 

But that’s not enough. Every government, national to local; every company, global to regional; and every one of us needs to be committed to a future that is net-zero, resilient, and better. 

We need to be all in for the climate.

We have less than two years to get organized.


Everyone, including the United Nations Climate Change Secretary, Simon Stiell, says we have less than two years to make a difference.

COP30 will be in Brazil in November 2025. That’s when all national governments will present their new climate plans. 

But that’s not enough. Every government, national to local; every company, global to regional; and every one of us needs to be committed to a future that is net-zero, resilient, and better. 

We need to be all in for the climate.

The problem is that not everyone is in.

There are the deniers: those who seek to disrupt and delay climate action. We need to make them irrelevant.

There are the laggards: the governments and companies that yet to make a commitment. We need to call them out and convince them to join in.

We need an undeniable social mandate

We need everyone to be part of the climate movement: as members of climate groups, but also as members of every faith, cultural, labour, professional, community or any other group; as family and community members, and as individuals.  

People are power: our voices, our votes, our purchases, our actions all make a difference. 

The Solution: a movement-wide campaign

We run a movement-wide "membership drive."

A movement-based campaign: one we all participate in and promote.

Three connected components:

  1. Global public engagement, to build the social mandate for leadership.
    • global and local groups can show their support and engage their members and the public.
  2. Climate leader endorsement, to encourage all governments, companies, and organizations to demonstrate their commitment to climate leadership
    • a statement of commitment to a global climate movement is encouraged, but not required 
  3. Climate activism, to encourage the laggards to step up to the plate.
    •  targeted campaigns aimed 
A common goal: Every government and company must have a net-zero target and a plan to help us all transition to a net-zero, resilient, and better future.

"All in" is the campaign to build leadership

 This campaign is simple: the execution is elaborate yet elegant. It will take all of us working together to make it work.  But that’s precisely what the climate movement needs right now.

The campaign: All In for the Climate

The short title: ALL IN

The core message: “We’re all in for the climate: Every government, every company, everyone.”

The words “all in” have a dual meaning. First, that we all share a common commitment to the climate. Second, that we need to be all-in. If you have ever played poker, you know there comes a time when a player looks at their dwindling stack of chips, realizes that this hand is their last chance to stay in the game, and declares, “I’m all in!” Given the ever-increasing stakes and urgency for action in the climate battle, now is the time when we all need to say, “I’m all in for the climate.”

The purpose: 1) to build a social mandate, locally and globally, to promote and support climate leadership and action; and 2) to secure commitments from all governments and companies to a net-zero target and a plan to help us all transition to a net-zero, resilient, and better future.

How it works: The core message is “adapted and adopted” widely, allowing for infinite expressions of commitment and calls for leadership:

  • A global campaign, hosted and supported by major organizations, climate networks, institutions and funders, emphasizes the need for the total commitment to climate leadership by 2025 (and COP30 in particular). This can include both climate organizations and major networks for climate leaders (including UNFCCC and business associations)
  • Local and sector campaigns, hosted by lead organizations for countries, regions, economic sectors, trades, culture, faith etc., can adapt the campaign to focus on the climate concerns and commitments of their constituency.
  • Ideas, artwork, and resources that can be shared to facilitate local campaigns and provide people with ways to show their support for the climate movement every day.
  • Monitoring and research by organizations that can play a lead role in tracking the global commitment to climate leadership.

Key elements: within the overall global campaign to secure 100% commitment to climate leadership, there will be several key steps supported by hundreds of focused campaigns, including:

  • Public engagement by organizations that support the campaign, echo the message, and can encourage their members, constituents, consumers, or communty to show their support. This helps build the social mandate
  • Targeted campaigns to encourage governments and companies that have not committed to climate leadership and a net-zero target to get on board. This helps focus climate protest and activism where it is needed.
  • Monitoring and celebrating leadership to provide positive support and profile excellence in government and corporate climate leadership.

The big difference: This is a movement-based campaign. It is not owned by any one organization, rather it is designed to be hosted by many, with campaign designs and material shared around the world. it’s not one campaign, it is an infinite number of campaigns connected by a common message, “We’re all in for the climate.” The point is, we are all working to support climate leadership.

“All In” could be led by a single organization, but it makes more sense as a shared objective of many organizations, perhaps supported by a lean project team.

From concept to campaign

1. Build Buzz 

The first step is to talk about it. Even if the actual campaign idea doesn’t take root, perhaps we can stimulate other ideas and a discussion about ways to build an undeniable social mandate and an unstoppable climate movement.

  • Post on social media. Feel free to use the blue circle and All In graphics (below) or design your own.
  • Share a link to this website, or to your own version of the campaign. 

2. Grow Organically

Start a campaign, promote your work, be creative!  A movement is made up of many moving parts, all working towards a common goal. 

Start a campaign

  • Engage your community or membership. Use the messaging and design, or develop your own version. Aim to have your entire membership or community showing their support for the climate through their voice, votes, purchases, and actions..  Build the social mandate for climate leadership. 
  • Challenge the laggards. Use the “all-in” messaging to show there is no exceptions, and no room for laggards.  Everyone needs to be a climate leader.
Promote your Work
  • If you are a climate leader (e.g. a government, company, or organization), show your support for a global climate movement, help your constituents, customers, or members take action, and support the global climate movement.
Be creative
  • If you are a designer, artist, or have other talents, be creative. Use the blue circle and related designs as a starting point, Share your design ideas online for posters, placards, t-shirts. social media, etc. 
  • Send us ideas you wish to share, or links to organizations that have campaign resources to share. 
  • Find creative and visible ways for people to show their support for the global climate movement.

3. Grow By Design

There’s probably a handful of organizations, marketing experts, and funders that have the capacity to shape a global, movement-based climate campaign. Talk among yourselves. Make it happen.

If you do, here’s some of the pieces to consider:

Collaboration

  • We’ve mobilized the globe before – Earth Day, Earth Hour, and the Warming Stripes are examples. The difference is this is a movement-based campaign, where all participants help shape and execute the campaign.
  • Through collaboration, we all support the core goal (All in by 2025) and we can “adapt and adopt” the campaign to our individual areas of expertise and focus.
Core Design
  • A clear core design, including purpose, messaging, and campaign material, will help others to adopt the campaign in their work.  
Build Global Capacity
  • Use the campaign to strengthen global networks, institutions, and planning for climate action.
  • Integrate the campaign with the UN Race to Zero campaign and its partner organizations. Provide the social mandate and visibility to support existing networking and support organizations.
  •  The COP29 and COP30 planning committees can integrate the campaign into their agendas and themes. Consider escalating the role of NGOs, climate networks, and climate experts in future COPs to map transition pathways, monitor progress, and celebrate success.
  •  Encourage governments and companies that have already made a commitment to net-zero, resilience, and social equity to use the campaign to promote their commitment.
Build Local Capacity
  • Provide funding for local groups to engage their membership or community.
  • Use the campaign to kickstart community networking and planning in support of climate action and integrated climate solutions.

Artwork

The symbol suggested for the global climate movement is a blue circle – the atmosphere. It’s a simple design that anyone can draw or design their own variation (much the same as the 3Rs icon.  

The design ideas below were all created on Powerpoint (here’s the basic file). The dimensions of the circle are 12.32 cm diameter and a 30 pt outline width. The colour is turquoise, #63CBE8, and the font is Raleway 48 and 96 pt.