Vision and Goals
A Common Vision
For all its complexity, climate action can be distilled down to a single common vision:
We desire a future that is net-zero, resilient, and better.
There are three goals contained within the vision, and they are interconnected. They connect the environmental imperative of climate action with the need for solutions that will help people deal with climate impacts and even improve their lives.
A Visual Representation
The vision and goals can be represented visually with three circles, each containing an arrow to represent the goals.
The original design for the climate arrows was provided by Blue Planet Design. They are available for free use without attribution under a Creative Commons 0 license. This means anyone can use or adapt the image to promote their commitment to the cause or solutions that support climate leadership and action.
What do the arrows mean?
The power of a visual identity is that it instantly conveys our key message. We can add text to make the message clear, we can adapt the message for our target audience, but there should always be a consistent and common message: “This is climate action: net-zero, resilient, and a better future for all.”
The arrows are the main defining feature of the image. Each one relates to a specific goal.
Net zero
Eliminate greenhouse gas emissions by 2050 or sooner.
Resilient
Help people, communities, and countries prepare for, adapt to, and bounce back from climate impacts.
A better future for all
Create a sustainable, equitable, and prosperous future for all.
Combine the three arrows, and you get a common vision for climate action: a future that is net-zero, resilient, and better.
Applications
The value of a common vision and goals lies in the ability to bind our many strengths and actions into common cause.
Leadership: the vision is a reminder of what is required – nothing short of the transition away from fossil fuels; investing in ecological, social, and economic resilience, and ensuring that all peoples have equal opportunities to a good life.
Empowerment: the vision supports a diverse climate movement, from activism to leadership and implementation.
Engagement: the vision is a clear and positive statement of the future we want.
Broader Applications
The arrows can also be used to represent a life philosophy based on respect for the planet and each other.
“Climate action” is Goal #13 of the 17 United Nations Sustainable Development goals, and there is a strong link between the goals for climate action and the other 16 SDG goals, many of which relate to the quality of life of all people on the planet.
Live Lightly
Minimize our impact on the environment.
Help each other
Build strong, compassionate communities
Enjoy life
Celebrate the gift and beauty of life
About this site
This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas and graphics are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger climate movement.
